Should You Make the Jump from Physical Store to Ecommerce Store? - Wizard Design

Should You Make the Jump from Physical Store to Ecommerce Store?

This has probably been on your mind move than ever before over the past few weeks and it’s not hard to see why.  

All non-essential shops have shut and people aren’t going for a trip into town like the used to; Google is the new high street and it looks like it could be this way for a while.  

So, now may be the perfect time to take the leap and move online, but what are the benefits, how do you do it and what do you do when you’ve moved to eCommerce?  

These may be some of the questions running through your mind right now, so we’re here to reveal all.  

Why Ecommerce is Valuable Now and Long-Term 

Online shopping is at an all-time high with total online orders expected to increase by 50%. 

It’s important to remember that, yes online shopping is of course going to increase over the upcoming weeks and it will reach an all-time high. However, it’s also crucial to remember that everyone is taking part in a huge lifestyle change at the moment and this will change the face of online shopping forever.  

People who thought shopping online just wasn’t for them, are now starting to see the benefits, give them a few more weeks and they’ll be shopping online forever. The same for the slightly older generation who struggled with technology previously, they’re being somewhat forced to learn and use technology to take part in things we previously took for granted.  

So, yes there will be a huge boom in online shopping, but actually it’s predicted to continue long after things return back to normal, whatever normal may be.  

Nobody can say exactly how long we will be in this situation, but there is speculation that we could be in some kind of social distancing situation in the lead up to Christmas, which could mean that online shopping for presents will be highly encouraged. 

Setting up your eCommerce shop now, you will be able to make the most of the increase in online browsing, but also get your shop in the best position possible for the festive period, which is a key time for any business.  

How Can You Make the Move? 

Your first step is to create an eCommerce website, or if you already have a website, you’ll need to be evaluating this site and considering whether this could be used as a base for your online store, or whether you need a whole new site with simple navigation and lots of product information.  

Many people are turned away by the cost associated with an online shop but this will vary depending on what you’re looking for and there are affordable solutions available, especially at the moment.  

Of course, if you want a complicated eCommerce website with thousands of pages, it’s going to cost more than a well–designed but simple eCommerce website, so it may be that you need to take smaller steps to reach your end goal. 

Ideally, your online store should be designed and built with SEO in mind, especially when getting in front of your customers is so imperative. You can work with a digital marketing company alongside your web designers to achieve this, or you could choose a web and digital agency for a smoother project like Wizard Design Cyprus.  

If you’re interested in starting your own eCommerce shop or giving an existing website an update, we have created an offer to try and help you. We’re creating a simple eCommerce website to meet your needs in our latest special offer. Contact us now to find out more about this offer.  

Ecommerce Tips and Tricks 

Make sure you’re appearing in search results:  

We mentioned this earlier but SEO is all-important for an eCommerce shop, especially when you want to appear for the relevant searches from your audience. If someone is searching for a product that you offer you want to be listed on page one of the search results and SEO can help with this.  

Keep marketing your business and products:  

It’s not the time to cut your marketing and just because you have an eCommerce website doesn’t mean you’ll get traffic and sales, you need to keep working on this and reaching new audiences.  

Using different forms of marketing can get your business and products in front of different people, but it’s also important to remember that you might see a shift in your target market over the next few weeks.